Custom Fields Overview ⚙️ 🛠️
Creating and Managing Custom Fields in CRM
Objective
This SOP outlines the steps to create and manage custom fields in the CRM system, ensuring all necessary contact information is accurately recorded and maintained.
Key Steps
1. Accessing Custom Fields 0:33

- Navigate to Settings in the CRM.
- Click on Custom Values to view existing custom fields.
2. Understanding Field Types 0:41

- Familiarize yourself with the different types of fields:
- Standard: Default fields that cannot be changed or removed.
- Numerical: For numerical data.
- Single Option: Dropdown selections.
- Multiple Option: Allows multiple selections.
- Text: Single line text input.
- Large Text: Multi-line text input.
3. Essential Contact Fields 1:33

- Ensure the following fields are filled out for each contact:
- First Name
- Last Name
- Phone (at least one of phone or email is required)
- Lead Source (should be filled automatically)
- Call Count (tracks outbound calls)
- Quality (set to pending by default, change to qualified or disqualified as needed)
- Campaign (auto-filled)
- Skip Tracing (select if needed for internal processing).
4. General Information Fields 3:06

- Fill in the following general information:
- 3D Address
- City
- State
- Postal Code
- Apartment Number (if applicable)
- County
- Parcel ID
- Zillow Link or Systemate (if needed).
5. Using the Calculator 3:31

- Input necessary data into the calculator section:
- Enter the Proposed Dispo Price.
- Click Calculate to determine potential profit.
- Use Reset to clear inputs for new calculations.
6. Making an Offer 4:00

- In the Make an Offer section, provide:
- Asking Price
- ARV (After Repair Value)
- Comps (comparative market analysis)
- Estimated Cost of Repairs
- Offer Type (select multiple options if necessary).
7. Tracking Offers 5:04

- Record details of each offer made:
- Current Offer Amount with date.
- Previous offer amounts and types for reference.
8. Managing Lead Information 6:13

- Ensure the following roles are populated:
- Lead Agent
- Acquisition Lead
- Follow-Up Specialist
- Dispo Manager
- Transaction Coordinator (TC).
9. Additional Information 7:08

- Fill in any additional fields as necessary:
- Creation Date
- First Contact Date
- Qualification Date
- Current Stage
- Mailing Address
- Next Contact Date.
10. Handling Excess Fields 8:38

- If certain fields are not used, request their removal through the appropriate channels to avoid clutter.
Cautionary Notes
- Do not remove any fields yourself without prior approval, as this may disrupt system functionality.
- Always ensure that at least one contact method (phone or email) is provided for each contact.
Tips for Efficiency
- Regularly review and update contact information to maintain accuracy.
- Utilize the calculator feature to streamline profit calculations.
- Keep track of all offers made to avoid confusion and ensure proper follow-up.
Link to Loom
https://loom.com/share/8bd78720975e45f19388e6bc854160e1
Other Related Articles
FAQ
What makes KPI DRIVER different from other real estate CRMs?
KPI DRIVER is more than a CRM — it’s a full real estate business operations platform.
While most CRMs stop at lead management and acquisitions, KPI DRIVER covers every stage of your business: Acquisitions, Dispositions, Transaction Coordination, Contractor/Vendor Management, Rental Oversight, and more.
All pipelines are integrated in one system, backed by the industry’s most powerful KPI tracking.
Do I need separate systems for document signatures, dispo, or rentals?
No!!
KPI DRIVER includes dedicated pipelines for each process, plus built-in document signature tools.
You won’t need separate software for signatures, dispositions, transaction coordination, or rental management
It’s all in one place.
How long does it take to migrate my CRM to KPI DRIVER?
Yes!!
KPI DRIVER integrates seamlessly with phone systems, marketing tools and popular third-party platforms like QuickBooks, Slack, Twilio, Kixie, Call Mojo, ReadyMode, and more.
Our Tech Team handles setup so everything flows into one place.
Will KPI DRIVER work if I’m new to real estate or don’t have a CRM yet?
Absolutely!!
KPI DRIVER is designed for both new and established real estate businesses.
New users start with our streamlined setup, while experienced teams benefit from data migration and customized pipelines.
Is the KPI Dashboard customizable?
Yes!!
The KPI Dashboard is pre-built to fit your business.
We tailored it to track the metrics that matter most to our niche— acquisitions, marketing performance, deal velocity, ROI, and more.
Yet if you think you need more, we can definitely rework your needs.
How does KPI DRIVER help me scale my business?
KPI DRIVER eliminates inefficiencies by organizing all stages of your business in one platform.
With real-time KPI tracking, you can identify bottlenecks, double down on what’s working, and expand confidently without adding unnecessary complexity.
Do you offer support or training?
Yes!!
Every client gets a Dedicated Account Manager for onboarding and ongoing support.
Our Tech & Support Team is available for training, customization, and strategy sessions.
We also provide a growing Knowledge Base for self-service help.
How many leads, calls, and deals can KPI DRIVER handle?
KPI DRIVER is built to handle high volume.
You name it we handle it!
How much does KPI DRIVER cost?
KPI DRIVER has multiple Bundles and Add-Ons depending on the client's needs.
Usage Pricing varies based on your usage.
Contact our team to Gear Up and get a quote.