Email Campaigns 📞 💬

Creating Email Campaigns

Objective

This SOP outlines the steps to create and manage email campaigns effectively using the email marketing platform.

Key Steps

Understanding Email Campaigns 0:17

• Email campaigns are visually appealing emails sent to customers, similar to those from brands like Samsung.
• They differ from snippets and workflow emails, focusing on marketing and promotions.

Accessing Email Campaigns 1:16

• Navigate to the email campaigns section in your marketing platform.
• Review existing workflow campaigns and bulk actions for context.

Choosing a Template 2:12

• Select an existing marketing email template or import your own.
• Customize the template by adding your content, images, and branding.

Editing and Saving the Template 2:55

• Make necessary edits to the template.
• Save the template for future use.

Creating a Campaign 3:19

• Start a new campaign by selecting the saved template.
• Choose to schedule or send the campaign immediately.

Configuring Campaign Details 3:40

• Fill in the sender email, sender name, and subject line.
• Select recipients from your contacts or smart lists.

Tracking Campaign Performance 4:33

• Monitor the campaign's performance metrics such as delivery rates, opens, and clicks.
• Use tags to track recipient interactions.

Reviewing Campaign Statistics 5:05

• Access detailed statistics for workflow campaigns to analyze performance.

Cautionary Notes

• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).
• Double-check recipient lists to avoid sending to unsubscribed contacts.

Tips for Efficiency

• Use templates to save time on design and layout.
• Schedule campaigns during optimal times for better engagement.
• Regularly review campaign performance to refine future strategies.

Link to Loom

https://loom.com/share/5e2413542f1547aa8e80f9d9eb73e394

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