Importing/Updating New Contacts/Opportunities 👥 📂
Standard Operating Procedure for Importing Contacts
Objective
This SOP outlines the steps for importing contacts into the CRM system, ensuring proper data handling and workflow management for the Dispo team.
Key Steps
Step 1: Understand the Importance of Fields 0:17

- Recognize that importing contacts is crucial for the Dispo team, especially for bulk emails and texts.
- Understand that seller data imports are rare and usually involve migration from another CRM.
Step 2: Prepare CSV Files 1:02

- Use provided CSV templates for importing leads.
- Ensure the following fields are included:
- First Name
- Last Name
- Phone or Email (at least one is required)
- Notes (optional)
- Preferred City, State, Zip, County (for buyers)
- Buyer Source (e.g., campaign name and date)
- Buyer Role (e.g., cash buyer, wholesaler, realtor, investor)
- Tags (ensure to copy the tag down for all entries)
Cautionary Notes
- Ensure that the fields for source, role, and tags are filled correctly to avoid workflow mishaps.
- Be cautious when choosing between 'Create Contacts' and 'Create and Update' options during import to prevent data loss.
Tips for Efficiency
- Always use the provided CSV templates to ensure all necessary fields are included.
- When adding tags, separate them with commas to include multiple tags for a contact.
- Be patient after starting the bulk import; allow time for the system to process the data.
Link to Loom
https://loom.com/share/ba3fb9ac271b47c9bbd9fcfc95e85fda
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FAQ
What makes KPI DRIVER different from other real estate CRMs?
KPI DRIVER is more than a CRM — it’s a full real estate business operations platform.
While most CRMs stop at lead management and acquisitions, KPI DRIVER covers every stage of your business: Acquisitions, Dispositions, Transaction Coordination, Contractor/Vendor Management, Rental Oversight, and more.
All pipelines are integrated in one system, backed by the industry’s most powerful KPI tracking.
Do I need separate systems for document signatures, dispo, or rentals?
No!!
KPI DRIVER includes dedicated pipelines for each process, plus built-in document signature tools.
You won’t need separate software for signatures, dispositions, transaction coordination, or rental management
It’s all in one place.
How long does it take to migrate my CRM to KPI DRIVER?
Yes!!
KPI DRIVER integrates seamlessly with phone systems, marketing tools and popular third-party platforms like QuickBooks, Slack, Twilio, Kixie, Call Mojo, ReadyMode, and more.
Our Tech Team handles setup so everything flows into one place.
Will KPI DRIVER work if I’m new to real estate or don’t have a CRM yet?
Absolutely!!
KPI DRIVER is designed for both new and established real estate businesses.
New users start with our streamlined setup, while experienced teams benefit from data migration and customized pipelines.
Is the KPI Dashboard customizable?
Yes!!
The KPI Dashboard is pre-built to fit your business.
We tailored it to track the metrics that matter most to our niche— acquisitions, marketing performance, deal velocity, ROI, and more.
Yet if you think you need more, we can definitely rework your needs.
How does KPI DRIVER help me scale my business?
KPI DRIVER eliminates inefficiencies by organizing all stages of your business in one platform.
With real-time KPI tracking, you can identify bottlenecks, double down on what’s working, and expand confidently without adding unnecessary complexity.
Do you offer support or training?
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Every client gets a Dedicated Account Manager for onboarding and ongoing support.
Our Tech & Support Team is available for training, customization, and strategy sessions.
We also provide a growing Knowledge Base for self-service help.
How many leads, calls, and deals can KPI DRIVER handle?
KPI DRIVER is built to handle high volume.
You name it we handle it!
How much does KPI DRIVER cost?
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Usage Pricing varies based on your usage.
Contact our team to Gear Up and get a quote.