Contacts Overview 👥 📂
Contact Management SOP
Objective
This SOP outlines the steps for managing contacts within the system, ensuring that team members can effectively navigate and utilize contact information and features.
Key Steps
1. Overview of Contact Fields 0:29

- Familiarize yourself with the contact fields on the left side:
- First Name
- Last Name
- Phone
- E-tools
- Custom fields
2. Understanding Tags and Automations 0:50

- Review the tags associated with the contact, as they are crucial for tracking.
- Check the active and completed automations related to the contact.
3. Reviewing Contact Opportunities 1:27

- Identify the number of opportunities associated with the contact:
- Typically, there is one opportunity (80-85% of the time).
- If the contact is moving towards closing, multiple opportunities may be present.
4. Checking D&D Status 1:39

- Verify the Do Not Disturb (D&D) status of the contact to understand communication limitations.
5. Accessing Contact History 2:04

- Review the history section for:
- Calls made to the contact
- Text messages sent and received
6. Sending SMS and Making Calls 3:00

- Use the SMS feature to send messages:
- Type your message and utilize snippets or emojis as needed.
- Make calls directly from the contact page.
7. Managing D&D Settings 3:14

- Understand that if a contact is marked D&D, you cannot send texts or calls.
8. Reviewing Tasks and Notes 4:06

- Check for any tasks assigned to the contact and review notes made by team members.
9. Managing Appointments 4:23

- View past appointments and edit them as necessary.
10. Handling Documents and Associations 4:53

- Add or review any documents associated with the contact.
- Check for any associations with other contacts.
11. Selecting Contact Information for Communication 5:09

- Choose the appropriate phone number or email address when contacting the individual.
12. Sending Emails 5:27

- Format your email, including subject and message, and send it out.
13. Utilizing Internal Comments 6:03

- Use internal comments to communicate with team members about the contact:
- Mention team members for notifications.
14. Assigning and Following Up on Contacts 7:13

- Assign contacts to team members and add followers for updates.
Cautionary Notes
- Ensure you respect the D&D status of contacts to maintain compliance with communication policies.
- Internal comments are only visible to team members and should not contain sensitive information.
Tips for Efficiency
- Regularly update contact information to ensure accuracy.
- Use tags effectively to categorize contacts for easier retrieval.
- Familiarize yourself with the automation features to streamline communication.
Link to Loom
https://loom.com/share/82219f3e1cc24e25bf227e44d4425c3a
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FAQ
What makes KPI DRIVER different from other real estate CRMs?
KPI DRIVER is more than a CRM — it’s a full real estate business operations platform.
While most CRMs stop at lead management and acquisitions, KPI DRIVER covers every stage of your business: Acquisitions, Dispositions, Transaction Coordination, Contractor/Vendor Management, Rental Oversight, and more.
All pipelines are integrated in one system, backed by the industry’s most powerful KPI tracking.
Do I need separate systems for document signatures, dispo, or rentals?
No!!
KPI DRIVER includes dedicated pipelines for each process, plus built-in document signature tools.
You won’t need separate software for signatures, dispositions, transaction coordination, or rental management
It’s all in one place.
How long does it take to migrate my CRM to KPI DRIVER?
Yes!!
KPI DRIVER integrates seamlessly with phone systems, marketing tools and popular third-party platforms like QuickBooks, Slack, Twilio, Kixie, Call Mojo, ReadyMode, and more.
Our Tech Team handles setup so everything flows into one place.
Will KPI DRIVER work if I’m new to real estate or don’t have a CRM yet?
Absolutely!!
KPI DRIVER is designed for both new and established real estate businesses.
New users start with our streamlined setup, while experienced teams benefit from data migration and customized pipelines.
Is the KPI Dashboard customizable?
Yes!!
The KPI Dashboard is pre-built to fit your business.
We tailored it to track the metrics that matter most to our niche— acquisitions, marketing performance, deal velocity, ROI, and more.
Yet if you think you need more, we can definitely rework your needs.
How does KPI DRIVER help me scale my business?
KPI DRIVER eliminates inefficiencies by organizing all stages of your business in one platform.
With real-time KPI tracking, you can identify bottlenecks, double down on what’s working, and expand confidently without adding unnecessary complexity.
Do you offer support or training?
Yes!!
Every client gets a Dedicated Account Manager for onboarding and ongoing support.
Our Tech & Support Team is available for training, customization, and strategy sessions.
We also provide a growing Knowledge Base for self-service help.
How many leads, calls, and deals can KPI DRIVER handle?
KPI DRIVER is built to handle high volume.
You name it we handle it!
How much does KPI DRIVER cost?
KPI DRIVER has multiple Bundles and Add-Ons depending on the client's needs.
Usage Pricing varies based on your usage.
Contact our team to Gear Up and get a quote.