Call & Agent Report Overview 📈 🧭
Call Report and Agent Report SOP
Objective
This SOP outlines the steps to access and interpret the call report and agent report for tracking performance metrics.
Key Steps
Accessing the Call Report 0:17

- Open the call report interface.
- By default, the report displays data for the current week (last 7 days).
Changing the Date Range 0:39

- Select the desired date range:
- Last 7 days
- Last week
- This week
- This month
- This year
- For this example, choose 'This week'.
Viewing Call Metrics 1:05

- Review the incoming and outgoing call metrics.
- Focus on outgoing calls to assess agent performance.
Understanding Unique Leads 1:18

- Unique leads represent the number of distinct contacts reached.
- Compare unique leads to total calls to evaluate outreach effectiveness.
Analyzing Agent Performance 2:00

- Check the agent's name, number of calls made, average duration, and unique leads.
Reviewing Call Outcomes 2:14

- Identify call outcomes: live transfers, voicemails, missed calls, etc.
Accessing the Agent Report 2:43

- Select the agent for whom you want to view the report.
- Choose the date range (e.g., 'This week').
- Click 'Fetch' to retrieve the report.
Viewing Call Metrics in Agent Report 3:11

- Review total calls, missed calls, and call types (manual, automation, dialer).
Analyzing Conversion Metrics 3:34

- Check conversion metrics by pipeline to assess performance.
Understanding Dashboard Access 4:24

- Note that higher plan users have access to an external dashboard for a more comprehensive view.
Cautionary Notes
- Ensure you are selecting the correct date range to avoid misinterpretation of data.
- Be aware that lower plan users may have limited access to certain reports.
Tips for Efficiency
- Regularly check reports to stay updated on agent performance.
- Use filters to focus on specific metrics that matter most to your team.
Link to Loom
https://loom.com/share/28723a36f43749a59b0cd598ba0c5d47
Other Related Articles
FAQ
What makes KPI DRIVER different from other real estate CRMs?
KPI DRIVER is more than a CRM — it’s a full real estate business operations platform.
While most CRMs stop at lead management and acquisitions, KPI DRIVER covers every stage of your business: Acquisitions, Dispositions, Transaction Coordination, Contractor/Vendor Management, Rental Oversight, and more.
All pipelines are integrated in one system, backed by the industry’s most powerful KPI tracking.
Do I need separate systems for document signatures, dispo, or rentals?
No!!
KPI DRIVER includes dedicated pipelines for each process, plus built-in document signature tools.
You won’t need separate software for signatures, dispositions, transaction coordination, or rental management
It’s all in one place.
How long does it take to migrate my CRM to KPI DRIVER?
Yes!!
KPI DRIVER integrates seamlessly with phone systems, marketing tools and popular third-party platforms like QuickBooks, Slack, Twilio, Kixie, Call Mojo, ReadyMode, and more.
Our Tech Team handles setup so everything flows into one place.
Will KPI DRIVER work if I’m new to real estate or don’t have a CRM yet?
Absolutely!!
KPI DRIVER is designed for both new and established real estate businesses.
New users start with our streamlined setup, while experienced teams benefit from data migration and customized pipelines.
Is the KPI Dashboard customizable?
Yes!!
The KPI Dashboard is pre-built to fit your business.
We tailored it to track the metrics that matter most to our niche— acquisitions, marketing performance, deal velocity, ROI, and more.
Yet if you think you need more, we can definitely rework your needs.
How does KPI DRIVER help me scale my business?
KPI DRIVER eliminates inefficiencies by organizing all stages of your business in one platform.
With real-time KPI tracking, you can identify bottlenecks, double down on what’s working, and expand confidently without adding unnecessary complexity.
Do you offer support or training?
Yes!!
Every client gets a Dedicated Account Manager for onboarding and ongoing support.
Our Tech & Support Team is available for training, customization, and strategy sessions.
We also provide a growing Knowledge Base for self-service help.
How many leads, calls, and deals can KPI DRIVER handle?
KPI DRIVER is built to handle high volume.
You name it we handle it!
How much does KPI DRIVER cost?
KPI DRIVER has multiple Bundles and Add-Ons depending on the client's needs.
Usage Pricing varies based on your usage.
Contact our team to Gear Up and get a quote.